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Berks Homes Blog

November 1, 2021

Rebranding Our Visual Identity

CATEGORIES: Uncategorized

BERKS HOMES IS EXCITED TO ANNOUNCE AND UNVEIL……our refreshed brand identity!

We have successfully been building quality homes since 1973. Our commitment to our customers and employees has driven us to continue to hold ourselves to the highest standard of building homes from foundation to completion.

Why have we embarked on this change from our ever-popular, likable firefly? Although we were proud and happy with the firefly, which will be missed, we are ready to take our brand identity to the next level. The old brand reflected the merging of two companies. These companies are firmly married into one and it’s time that the brand reflects that evolution. It is time to modernize, streamline and simplify our brand identity.

What does this mean? It means that we will still be building quality homes, with care and concern for a home that “just feels right” for our customers. Our goal and focus have not changed. We will continue to create lasting relationships by earning the trust of those we serve. Our vision? To “be a major league player in minor league markets”.

To that end, our marketing team has been working diligently, behind the scenes, to create a fresh look that speaks of our quality, professionalism and class, 2nd to none, and we think we’ve hit the ball out of the park!  So… here it is! What do you think? We hope you like it as much as we do!

We are so inspired by our new look, that we want to share it with everyone! We invite you to go on over to our Facebook page  and find the post announcing the rebrand, to be entered into our drawing. It’s easy. Just “Like / Follow / Share” and you will be entered into a drawing to receive a ball cap with our new logo.  How cool are these?!? 

But it doesn’t stop there! We will also have an additional “surprise” for the winner! The winner will be picked by a random drawing and announced on our social media outlets. The drawing will be held on November 8, so be sure to check back to see if you’ve won. Good Luck!

As you are out and about in our Regions (Southeast, South Central & Central), keep a look out for our new signage and company vans.

1116 Rye Brook Rd Sinking Spring, Pa19608

Home Office located at 3335 Morgantown Rd Mohnton, PA

 In union with our new logo, we have also made some really great changes to our website. Our new website offers a warm and engaging design, that is easy to navigate and includes some fun, new features. While you are there, check out what homes we have available in your region. We would love to help build your story, starting with a new home!

About Us: Berks Homes is a family owned and run business, that has been building homes since 1973. With our home office in Mohnton, PA, we also have regional offices located in New Cumberland, PA, as well as State College, PA.