If you’ve been browsing new construction homes, you’ve probably seen phrases like “$10K your way,” “rate buy-down,” or “special financing available."  While incentives can be exciting, they can also feel confusing without the right context.

At Berks Homes, our approach to incentives and promotions is rooted in transparency and flexibility. We believe buyers should understand what’s being offered, why it’s available, and how it can support your path to homeownership.

This blog breaks down the most common types of incentives we offer, how they work, and how to decide which options may be the best fit for you.

Berks Homes Programs You Can Always Count On

Some Berks Homes incentives aren’t tied to a short-term promotion. These programs are consistently available and designed to thank the people who support our communities and our business.

Hometown Heroes Discount

We’re proud to support local heroes who make our communities stronger every day. Eligible hometown heroes receive a special $2,500 towards closing costs or reducing the price of your new Berks Home.

This program is our way of saying thank you to professionals who serve and support our local communities. Visit our website to see if you qualify! 

Military Appreciation Bonus

Berks Homes is honored to support active-duty service members, veterans, and their families. Through our Military Appreciation Bonus, eligible buyers can receive a $2,500 incentive toward their new home as a small token of gratitude for their service.

Homeowner Referral Reward

Many of our homeowners come to us through referrals, and we love that! If a current Berks Homes homeowner refers a friend or family member who builds or purchases a home with us, they may be eligible for a $500 Gift Card Referral Reward.

It’s our way of saying thanks for sharing your Berks Homes experience!

Limited-Time Incentives You May See Throughout the Year

In addition to our standard programs, we occasionally offer promotions tied to market conditions, specific communities, or available homes. These incentives may change over time, but here’s what they typically look like.

“$10K Your Way” 

One of the most flexible incentives we offer, this type of promotion allows buyers to use a set credit, often up to $10,000, in the way that best supports their goals.

Credits may be applied toward:

• Buying down your interest rate
• Covering closing costs
• Reducing the overall price of your home

This option is popular because it puts the flexibility in your hands. 

Interest Rate Buydowns (Including 3-2-1 Buydowns)

Rate buydowns are designed to help lower your monthly mortgage payment, especially in the early years of homeownership.

A 3-2-1 buydown, for example, temporarily reduces your interest rate for the first three years:

• Year 1: 3% lower than the note rate
• Year 2: 2% lower
• Year 3: 1% lower
• Year 4 and beyond: full note rate

These incentives are often available on select Quick Move-In homes and can provide helpful payment relief as you settle into your new home.

Rate Locks on Select Quick Move-In Homes

For buyers who want more certainty, we may offer permanent rate locks on select Quick Move-In homes. This allows you to secure an interest rate for a specific period of time, helping protect against market fluctuations as you approach closing.

Availability varies by home and community.

Selection Gallery & Selection Incentives

Personalizing your home is one of the most exciting parts of building with Berks Homes. From time to time, we offer incentives that help buyers make the most of their Selection Gallery experience.

Savings Toward Selection Gallery Options

Buyers may see a promotion such as:

• Save up to $10,000 toward Selection Gallery Options - 50% off eligible Selection Gallery Options totaling up to $20,000 in selections, capped at a maximum $10,000 discount

This kind of incentive is:

• Available for To-Be-Built homes
• Offered in select Berks Homes communities
• Applicable to specific finishes, features, or structural options

Your New Home Sales Consultant and Selection Gallery Consultant will walk you through what’s eligible so there are no surprises.

Why Incentives Exist and How to Think About Them

Homebuilder incentives aren’t about rushing buyers into decisions. They’re tools that can:

• Help offset market conditions like interest rates
• Support buyers at different stages of the journey
• Provide flexibility based on timing, inventory, or personalization goals

The best incentive is the one that aligns with your priorities, whether that’s a lower monthly payment, upfront savings, or creating a home that truly reflects your style.

The Berks Homes Difference: Transparency First

At Berks Homes, we believe incentives should feel empowering, not confusing. Our Sales Consultants take the time to explain every option clearly, answer questions honestly, and help you compare scenarios so you can make confident decisions.

Promotions may change, but our commitment to clarity, flexibility, and putting buyers first never does. If you’re curious about which incentives are currently available in your area, we’re always happy to walk you through your options!

Incentives, programs, and eligibility may vary by community and are subject to change. See a Berks Homes Sales Consultant for full details!